IBC 2015 Advertising

Independence Blue Cross Advertising Campaign

LIVE FEARLESS

In a category surrounded by emotion, uncertainty, and fear, our new ad campaign positions consumers who carry our card as strong, confident and able to live fearless, everyday.

Television Commercials

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Hometown



Hometown (Spanish)



Back in the Game



Billboards







Digital Ads

Digital Advertising Digital Advertising Digital Advertising Digital Advertising

Radio

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City of Fearless

30 sec

Coach

30 sec

The Power of Independence

30 sec


Transit Station Ads

Bus Ads





Dilworth Park Digital Ad

© 2017 Independence Blue Cross.
Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.